Four Reasons To Have An Auto Responder For Your Online Home Based Business Opportunity

In an online home based business opportunity, an auto-responder is the electronic secretary that automatically returns a message to anyone who submits an email address. The auto-responder is used not only in gathering data about perspective customers but also informs and follows up with them. In the network marketing business, it has been said that the fortune is in the follow up. Most people who start an online home based business failed to have a system which they can contact and follow up with visitors to their website. Many home based business company web-sites are inadequate when it comes to acquiring customers online. Here are four reasons why you must have an auto-responder for your home based business opportunity.

1. List Building

Any business on the internet must have a list of prospective customers and repeat customers to stay in business. One of the flaws that new people have when starting an online home, based business is a list of prospects. It has been said that the money or the power is in the list. An Auto-responder can be used to collect the prospects first name and email address and put them in lists based on their interests automatically 24/7.

2.Trust Building

Any online internet business will have a great weakness in that your prospective customer doesnt know you and you dont know him. People are cautious about buying from people they dont know.
An auto-responder allows you to build a relationship with your prospects through automatic emails that usually contain some free offers of great value that meets the prospects needs.

3. Mass E-Mailings

As your list continues to grow, you will have to maintain contact with your prospects and customers or you will soon lose them. A list of three thousand prospects would be quite time consuming if you had to send each one a personal email. For online home based business opportunities, time is your most valuable asset. The auto-responder for mass e-mailing is a short cut you cant live without and have success in your business.

4. Capture Pages

A capture page or squeeze pages is a page with a form that captures prospects name and email address to get your prospects into your sales funnel. This page squeezes them through the sales process. The form that is located on your capture page has the HTML code generated automatically by the auto-responder software. This allows the new home based business owner the luxury of not having to know HTML programming to add this from to their capture page. A website without a capture form is useless for gathering the data needed for a successful online business.

These are just four reasons to have an auto-responder but if you want to be successful starting a home based business, dont start without one!

James Byrd is a mentor with a servant's heart. He is published author, Dale Carnegie graduate, an accomplished public speaker, a network marketer, life coach.

James has an BS, MA and a Doctorate Degree in communication. For more information, articles and resources , please feel free to visit the links below.

http://jamesbbyrd.com/blog
http://whatmlmermustknow.blogspot.com
http://jamesbbyrd.com

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